Store Identity Meets Brand Identity: B&W Packages Give Way to Polished, High-Gloss Images

摘要

Big business, easily recognizable and sought after names, solid growth potential... Store Brands, once dismissed as generic items carrying black-and-white labels, are generating what many now project to be $ 100 billion or more in annual business. As a result, today's retailers have taken to leveraging brand equity and expending marketing muscle in promoting their very own custom designed products and packaging.