Contrast in Print Technologies: Preprint vs. Postprint

摘要

When developing a strategy to achieve a desired look, brand owners have several print methods and technologies to choose from. We have identified two of the print processes to examine in depth—preprint and postprint. "Contrast in Print Technologies: Preprint vs. Postprint" will plunge into the different systems and methods developed to uphold the complex desires of the brand owner from a graphics perspective. Speakers will detail how differentiating or enhancing packaging in the retail market will drive sales. At the same time, they will recognize that other factors do play a major role when determining how a package will be printed. Price, quantities and size are a few of the topics we will discuss.