How to get an insider's look at the latest truck equipment

摘要

New product cycles and technology adoption by original equipment manufacturers (OEMs) have been expedited thanks to pressure from technology-savvy fleets, Silcon Valley tech disrupters and increased demand from equipment operators trying to maximize profitability. Long gone are the days when regional industry trade shows dominated the landscape of new equipment and technology reveals. Today, manufacturers are taking new product reveals to intimate, behind-the-scenes events to directly engage with current and prospective customers.