PRIDE AND OWNERSHIP: THE LOVE FOR THE JOB MARKETING YOUR FIRE DEPARTMENT

摘要

Whenever someone mentions customer ser- vice or marketing in the firehouse, a lot of our fire- fighters and officers lean back in their chairs, wrinkle their noses, and say, "Not again. What are they going to make us do now?" But, with all that has happened since September 11, 2001, we've realized that if we don't get good at marketing our fire department, our profession, we may be setting ourselves up to be squeezed out of the picture entirely. Just take a look at what's going on in some cities where the police department is taking over EMS, haz mat, arson, homeland security, emergency management, and the list goes on, leaving some feeling helpless as they see their world self-destruct and disappear.