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CREATING AN ORGANIZATIONAL IDENTITY

机译:建立组织身份

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摘要

Ask anyone in your department, "what do we do in emergency services, and why?" and you would get a consistent answer, "We save lives and protect property to support the community." But if you asked, "Who are we, and what do we stand for in the fire and EMS service?" you would get answers ranging from no response to a variety of definitions of brotherhood and sisterhood. The lesson here is that we must recognize that our image may be distorted and unclear and that it is essential that we work on putting it back in focus.
机译:问您所在部门的任何人,“我们在紧急服务中做什么,为什么?”您会得到一个一致的答案,“我们拯救生命并保护财产以支持社区。”但是如果您问:“我们是谁?我们在消防和EMS服务中代表什么?”您会得到从无反应到对兄弟般和姐妹般的各种定义的答案。这里的教训是,我们必须认识到我们的形象可能会被扭曲和模糊,并且我们必须努力使其重新聚焦。

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