Ask anyone in your department, "what do we do in emergency services, and why?" and you would get a consistent answer, "We save lives and protect property to support the community." But if you asked, "Who are we, and what do we stand for in the fire and EMS service?" you would get answers ranging from no response to a variety of definitions of brotherhood and sisterhood. The lesson here is that we must recognize that our image may be distorted and unclear and that it is essential that we work on putting it back in focus.
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