74% of US Homes Subscribe to Netflix, Amazon Prime or Hulu - Study

摘要

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 74% of all U.S. households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu - up from 64% in 2017, and 52% in 2015. Among those that have an SVOD service, 69% have more than one of these services - up from 51% in 2017, and 38% in 2015. Overall, 51 % of U.S. households now have more than one SVOD service, an increase from 33% in 2017, and 20% in 2015. These findings are based on a survey of 1,116 households nationwide and are part of a new LRG study, Emerging Video Services 2019. This is LRG's thirteenth annual study on this topic.