KANTAR OS BAROMETER 2021: 5G AND BATTERY LIFE DRIVE SMARTPHONE PURCHASING DECISIONS

摘要

Kantar has released its smartphone OS data for the first quarter of 2021, which followslast year’s iPhone 12 series launch, and shows it has delivered YoY growth for iOS acrossEU5 (+3.6% pts), USA (+4.9% pts.) and Australia (+3.5% pts.). Coupled with Huaweicontinuing to haemorrhage sales in all reported markets, Android struggles to keep updespite some strong sales share growth among individual brands.Let’s start with the Australian data, from Tamsin Timpson, Kantar’s Business UnitDirector from the Worldpanel Division of ComTech Asia.