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The Economics of Donations and Enlightened Self-interest

机译:捐赠经济学与开明的个人利益

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摘要

We use a unique dataset from the English National Opera to study what motivates individuals to donate. The data includes both attendance and benefits (granted and consumed) by all donors. We find that individuals clearly respond to incentives. However, only some individuals are motivated exclusively by private benefits. Some individuals are willing to fund public goods, even though they could free-ride. Moreover, donors who attend special events or new productions develop loyalty and increase their donations over time. Finally, individuals are sensitive to social pressure and network connections. These results can help charities to refocus the design of their fund-raising.
机译:我们使用来自英国国家歌剧院的独特数据集来研究促使个人捐款的动机。数据包括所有捐助者的出勤率和收益(已授予和已消耗)。我们发现个人显然对激励措施有反应。但是,只有一些个人完全受私人利益的驱使。有些人即使愿意搭便车,也愿意为公共物品提供资金。此外,参加特殊活动或新作品的捐赠者会建立忠诚度,并随着时间的推移增加捐款。最后,个人对社会压力和网络联系敏感。这些结果可以帮助慈善机构重新确定其筹款设计的重点。

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