FEE-BASED SERVICES

摘要

In the first two parts of this series we've explored the preparatory skills needed for a company to develop and launch new services. Although some electrical distributors find the idea of charging for services difficult, we believe it's time to start. As with many things in life, work done up front often impacts back end success, and developing services is no different. How well your company generates ideas, germinates concepts, tests and makes decisions about concepts will determine the success of launching new services. How well your company launches services also impacts how much you can charge for those services. This article explores the first few steps in the New Service Development (NSD) process: idea generation, concept development and testing.