New road signs posted at the entrance ramps to the Web's e-business portals read, "Proceed, but proceed with caution." One of the best lines that I have read about the Web comes from a feature article in this issue of EW. In "Lay of the Virtual Land," Douglas Chandler writes, "The Internet universe changes so rapidly and so constantly it's like staring into a river." The river analogy works well here, as it does for author Herman Hesse in his powerful novel "Siddhartha," where he compared the changing waters of a river to life itself—an illusion of sameness on the surface, but in reality, so ever-changing in its depths.
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