'We are not only a product manufacturing company, but also a solution providing company'

摘要

The cable industry has moved from being a small industry 25 years back to a very large industry over the last decade. Although it is a volume-driven product, it has a lot of quality and technical particulars. Over a period of time, the industry has moved from the unorganised to the organised sector. However, about 35% of this industry is still in the unorganised sector. Requirements like brand and quality perception are key in this Rs 25,000 crore industry. The Indian cables industry predominantly provides challenging opportunities in the field of manufacturing, supply chain, procurement, marketing and HR. The cable industry comprises 45% of the entire electrical industry, which is expected to double in size over the next five years. The industry is growing at a CAGR of 15-17% as a result of growth in the power and infrastructure segments. It is expected to grow at similar rate for the next five years. The government's emphasis on the power sector reforms and infrastructure will further drive growth. In the power cables arena, the high voltage (HV) and extra high voltage (EHV) cable industry will witness growth mainly due to acceleration in implementation of ongoing projects in the pipeline. In addition to this, demand for HV and EHV cables is steadily rising in densely populated metropolitan cities, where installation of overhead transmission towers is expensive as well as hazardous. Added to it is getting the ROW. Over the past five years or so, lot of established Indian cable manufacturers have entered the coveted EHV cable segment with an objective of getting the first-mover advantage. In time, India will need to deploy EHV cables for its sub-transmission and distribution projects given that the advantages of EHV cables over conventional overhead lines are tremendous. It has been a slow start but future is bright. The state of the industry is going to be critical extremely in the next 10 years because not only it has to cater to growing domestic demand but also establish itself as a proven player in the global arena.