GE Sponsors Contractor Rewards

摘要

Bright Yellow, Uniquely Coded Labels, as many as 8 million of them this year alone, are appearing on cartons at job sites everywhere. They are part of Contractor Rewards, an industry-wide loyalty program that offers electricians, trade contractors, builders and remodelers points for purchasing sponsor items, including specified GE products.rn"We expect the program will also help our authorized distributors and retailers to obtain new customers by generating demand for GE products and also boost business from existing customers by cross-selling other products that they have in stock," said Kate Johnston, marketing manager, GE Electrical Distribution, Cleveland.