Is Your Utility Socially Awkward? Up Your Apps, Social Media, Responsive Mobile Sites

摘要

If utilities ignore customers' waits-interactive apps, social media and responsive mobile sites-any number of companies that are listening could fight to take over a largely untapped market. In just 30 years, the number of mobile devices exploded from zero to more than 7.4 billion, according to GSM A Intelligence. That's more than the number of people on earth. "Three years ago, I wouldn't be concerned with what's going on with social," said Greg Dunlap, vice president of customer operations at PSE&G, New Jersey's largest electric and gas utility.