Video databases: An emerging tool in business education

摘要

A video database of business-leader interviews has been implemented in the assignment work of students in a Bachelor of Business Administration program at a primarily-undergraduate liberal arts university. This action research study was designed to determine the most suitable assignment work to associate with the database in a Business Strategy course and to analyze how the nature of learning was impacted by this technology intervention. Three different assignment approaches to accessing the online database were considered with students. Based primarily on quantitative surveys and qualitative interviews and focus groups, the study determined that this sample of students (N=65) preferred self-contained case study approaches that accessed regular interaction with the instructor and provided textual materials to supplement the database content.