Customer- Obsessed Web Team

摘要

Unless you've been asleep for the last five years, you've probably noticed that corporate intranets have changed dramatically. No longer ad-hoc collections of Web pages and applications, intranets have become productivity engines that help busy employees deliver the right information to the right people at precisely the right time. Intranets are the place where a company's collective knowledge finds a voice. But who's managing that knowledge? Increasingly, this responsibility is being left to the corporate Web team. But are Web teams ready to meet this challenge? Managing a company's knowledge requires a very different set of skills than are typically found in a Web team. Chief among these is a complete obsession with the customer. As they make the transition from project-oriented production houses to trusted knowledge brokers, Web teams must learn to become obsessed with their own customers, those employees that have the knowledge to help a company prosper in an increasingly competitive global marketplace.