The New Media Institute Educates the Wireless Market

摘要

The market for wireless mobile communications is being held back- in the classic chicken vs. the egg manner― by a shortage of compelling content, according to Scott Shamp, director of the New Media Institute (NMI) at the University of Georgia at Athens. So, in an effort to release wireless' potential, the NMI has launched a Mobile Media Consortium to foster collaborative relationships with mobile-minded companies. And perhaps more importantly, Shamp has unleashed the creativity of his students. Indeed, it is the research work of his students that is luring corporations like Hewlett Packard, ExecuTrain, XcelleNet, and Air2Web to join the consortium. One reward to consortium participants is the opportunity to see the prototypes that college students are creating, and let's face it- this is the demographic group most likely to be mobile application end-users. Who better to gauge what kind of content young people want (and will pay for) than young people themselves?