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Searching for ROI

机译:搜索投资回报率

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Several times this year I've read proclamations from journalists and consultants that 2004 will be "The Year of Search." My first reaction was "didn't search already arrive?" Is there anybody with Web access who hasn't heard of Google? Doesn't every personal computer have a file and an attribute search system? And doesn't every intranet and email system have some facility for searching? On reflection, I see three reasons why search has indeed emerged on corporate radar screens. First, the relentless growth of storage and information types is overwhelming us all. Personal computer hard-drive storage has increased from megabytes to gigabytes. Aggregate corporate repository sizes are moving from terabytes towards exabytes (millions of gigabytes). Sooner or later, like the proverbial frogs in a pot of water reaching the boiling point, some grow accustomed to the increasing heat. Smart, survivor frogs jump out of the pot like crazy.
机译:今年,我几次读过记者和顾问的声明,称2004年将是“搜索之年”。我的第一反应是“搜索还没到吗?”有没有听说过Google的具有Web访问权限的人吗?并非每台个人计算机都具有文件和属性搜索系统吗?而且不是每个Intranet和电子邮件系统都具有某种搜索功能吗?经过反思,我看到了搜索确实在公司雷达屏幕上出现的三个原因。首先,存储和信息类型的持续增长席卷了我们所有人。个人计算机硬盘驱动器存储已从兆字节增加到千兆字节。公司存储库的总大小正在从TB到EB(数百万吉字节)。或早或晚,就像一锅水里沸腾的青蛙达到沸点一样,有些人会逐渐适应不断增加的热量。聪明,幸存的青蛙疯狂地跳出锅。

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