In the world of content management, experts believe the road to such pertect bliss can only be found when content flows efficiently, with nothing tendering it on its path to usefulness. Just as & strong heart pumps blood to keep human bodies functionally sound, content management can keep businesses healthy and profitable, while unstructured information has the potential to weigh companies down in content chaos. In the days when the Web first exploded, many technology businesses focused on unique niches and creating an environment where specialized data could be shared and used efficiently. However, in today's competitive landscape, many of these companies have been acquired or have merged with other businesses, indicating that niche-knowledge is not enough to effectively wrangle content. "I think everyone recognizes that Nirvana, or the ideal, is to have more of a universal approach to the repository, the applications, and to the user experience," says Dan Ryan, EVP of marketing and business development for Stellent, a provider of content management solutions. "It's no longer enough that companies can haw a niche and say, 'Well, I only do document management or Web content management.' Now the products are expected to supply Web content, document management, and records management all from a single vendor and, hopefully, from a single product framework. That's where we're moving, to really having a single universal content management architec-ture picture, which literally is just one product that installs and can do those five or six things."
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