BBC Backstage: Lifts the Curtain on BBC Content

摘要

The BBC recently launched a trial program called BBC Backstage that allows developers to use some BBC content free of charge for non-commercial purposes. The BBC hopes the program encourages creativity and produces interesting ways to use its content in the same spirit in which Google and Amazon (and others) have opened up their application program interfaces (APIs) to developers. Ben Metcalf, co-project lead at BBC Backstage says the program has been designed to encourage new ideas and promote innovation using BCC content. Backstage "is the BBC developer and designer network. It's basically the BBC promoting innovation and creativity on the Internet by sharing and providing access to some of the content and services that we already have available on the BBC.co.uk site, making them available as Web services using industry standards like XML and RSS, so that users can incorporate them and remix them into their own propositions, which in turn provide new value to the Internet and to users," according to Metcalf.