Auto Industry Tries to Steer Consumers to Car Content

摘要

As automotive entertainment and information options grow from your basic AM/FM radio and CD player to include GPS devices, backseat DVD players, satellite TV and radio, and even hard drives, the industry is on the lookout for content that appeals to drivers and passengers. With this potential for a near-captive audience at stake, the automotive market has just started to heat up. According to a recent survey of online users by Jupiter Media, only 4% of respondents were interested in personal content (news, sports, etc.) in the car and only 19% were interested in national satellite radio services (which are being marketed extensively). That may not bode well for the immediate future of specialized in-car content, but it hasn't stopped the automobile industry from tackling this nascent market.