People Powered: Content and Collaboration Combine Forces

摘要

For more than a hundred years, organizations across all sectors have been driving towards efficiency by creating routine or automated processes. This single-minded focus has allowed many organizations to create an array of impressive core competencies, but it has also blinded many to where true value lies. Moving forward, it's not perfect processes that separate the leaders from the also-rans; it's how they organize and enable their talent. The chance to create real value occurs when tasks arise that automated processes or established rules can't handle, observes John Seely Brown, former chief scientist of Xerox Corporation and co-author of landmark business book The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization. Such exceptions, because they exceed the capabilities of computers and machines, must therefore be handled by people. Against this backdrop, bringing the right talent together is the new business imperative.