Radio free enterprise: podcasting helps companies communicate

摘要

Gerald Buckley, production manager at the American Association of Petroleum Geologists, is the first to admit, "I am not Bob Costas. I am not a broadcast-quality personality." And yet in the first day on iTunes' new Podcast Directory, his podcasts of AAPG trade news received 109 subscribers, and that is on top of the thousands who were already receiving these monthly MP3 programs downloaded directly to their digital audio players via an RSS feed from the AAPG site. "It's just an unobtrusive way to get a very quick download of everything that is important for members to know about," says Buckley.