Chances are if you are a public-facing, enterprise-class company, you have at least some international customers. The U.S. may be a large market, but it's subject to economic cycles just like any other, and a presence in multiple foreign markets not only provides a hedge against cyclical economic downturns in the U.S. and other world economies, it can provide a way to expand your presence and your revenue. But it takes more than desire to move your business into other countries. Companies that successfully transition to world markets understand the cultural, legal, and linguistic differences across these different markets. Further, they build technology and content infrastructure to support a global presence.
展开▼
