The Software & Information Industry Association (SIIA), the principal trade association for the software and digital information industries, announced the appointment of John Crosby to serve as its VP of communications. Crosby has more than 16 years of association management and leadership experience in both trade and professional associations. Though he started as a lobbyist on intellectual property and international trade issues in 1993, Crosby transitioned into association communications and online strategy in 1998. His most recent work has focused on developing social media strategies and online public relations campaigns in order to drive awareness and generate revenue.
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