DAM Good: Making the Most of Your Assets in a Multimedia World

摘要

Chances are, you watch almost as much video content on your computer screen as you do on the television set in your family room.rnWhen you head to the beach for this summer's family vacation, you could likely be one of a growing number of consumers forgoing the comfortable paperback novel in your bag for the equally portable Amazon Kindle or Sony Reader. As increasingly rich digital media becomes a regular part of consumers' information diet, it also becomes a more important aspect of business operations for companies in practically every industry. According to a 2008 survey of 800 end-user organizations by research firm Gartner, Inc., digital software that manages images and video was being used by 44% of those respondents; 22% planned to install such solutions this year.