Wake Up, Network People!

摘要

Was part of a conversation the other day with the CEO of a niche animation company. He explained the company's digital strategy, which was to drive audiences solely to its website because, as he boasted, once your living room television talks to the internet, people will navigate to his company's site and it'll have "twice as much value."rnThree things came out of this for me: 1) a Santa-esque belly laugh, 2) yet another reminder that the leaders of a whole lot of content companies are paying attention to the wrong things, and 3) the opportunity to hypothesize on what actually might happen when your TV does merge with the web.