If 2009 was the worst of times for most of the information industry, it was a decidedly good year for manufacturers of digital e-reading alternatives. As prices fell and functionality improved, usage of digital reading technology on dedicated devices, smartphones, and the web finally began to segue from its decade-long, early-adoption status to mainstream penetration, and new entrants began to challenge the dominance of the Amazon Kindle. Forrester Research's October 2009 report "Forrester's eReader Holiday Outlook 2009," predicted that 3 million e-readers would be sold in the U.S. by the end of 2009.
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