The following is a preview of a chapter, "The Old News and The Good News," that will appear in the forthcoming book Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business Is Done, edited by EContent editor Michelle Manafy and Heidi Gautschi. The book, which will be published in 2010 by CyberAge Books, is a collection of perspectives intended to provide business professionals with applicable insights into how to educate, employ, entertain, and market and sell to a generation that has grown up since the ubiquity of the internet. The book is being written by Manafy, Gautschi, and many other contributors who deliver a variety of insights and expertise that will help readers maximize their interactions with Digital Natives.
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