THE FREEMIUM FRENZY

摘要

For electronic content providers and digital publishers, the age-old question remains: fee or free? Today, the answer for many lies somewhere in between—in other words, freemium. As a business model, freemium—offering a completely gratis but possibly feature-limited product or service that also allows options for premium upgrades/ options that users can pay for—is increasingly in vogue, as evidenced by the popularity of Facebook, Twitter, Skype, Linkedln, Dropbox, Google, and countless other businesses offering free versions of products used by millions today.