You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the survey says. Despite the grim prognosis, there is hope, said a marketing analyst familiar with the report. The survey, conducted last fall by InfoGroup Targeting Solutions and Yesmail Interactive, involved more than 700 marketers at the DMA2012 annual conference and Forrester Research's eBusiness Forum. The report was released earlier this year and was titled, "Data-Rich and Insight-Poor."
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机译：你永远不会太富或太瘦，或者俗话说。但是，根据对营销人员的调查结果，您可能会有太多数据。调查显示，数字营销人员需要控制其营销数据，否则持续不断的大数据流量将淹没它们。熟悉该报告的市场分析师表示，尽管预后很差，但仍有希望。这项调查是由InfoGroup Targeting Solutions和Yesmail Interactive于去年秋天进行的，在DMA2012年度会议和Forrester Research的电子商务论坛中，有700多位营销人员参加。该报告于今年早些时候发布，标题为“ Data-Rich and Insight-Poor”。
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