Ebook Experiments Adding Value to Newspaper Subscribers

摘要

Not only has the ease of digital publishing made it possible for everyone to be a publisher, it's also made it possible for big-name, traditional publishers to branch out into new territory. Wanting to offer subscribers more for their money-or simply seeking to diversify their overall offerings-various high-profile newspapers, including the The Boston Globe and the Los Angeles Times, have gotten into the business of publishing ebooks. "Newspapers are finally moving beyond the one product/one price model," observes Ken Doctor, a leading news industry analyst and the author of Nezvsonomics: Twelve New Trends That Will Shape the News You Get.