Selling yourself

摘要

When he was training to be a door-to-door typewriter salesman for IBM, Thomas Haffa, chief executive of EM.TV, a German animation company that last month bought the Muppets, learnt the most important lessons of his life. The first time he was given a street to work, he drove up and down, sweating with fear, before steeling himself to try his first office. He rang the bell and assumed a pose at the door, golfball in hand, ready for the hard sell. "You were quick," said the receptionist, who had telephoned ibm ten minutes earlier. "We'll take two." "IBM taught me to sell," says Mr Haffa. "And it also taught me the importance of luck."