Face value: Ho ho ho

摘要

The man who created the world's most valuable brand re-mains an elusive figure when not in his grotto, often shielded by the tinted windows of a personalised executive sleigh that serves as his mobile office. Friends say that money is not his motivation, even though he is apparently seeking now to sell off all or part of his privately held empire. Talking to the elves, seeing the children smile, guiding the creative side of Christmas, these are the things that drive him, he says.