After much trailing, the reality is out. On April 2nd President Barack Obama announced that America's government will back a project intended to unlock the mysteries of the human brain. It was, according to the trails, to have been known as the Brain Activity Map. But someone clearly spotted that bam, as an acronym, is a hostage to fortune and the project is now to be known as the Brain Research through Advancing Innovative Neurotechnologies initiative. By what is no doubt a complete coincidence, that spells "brain".
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