When patriotism is in fashion

摘要

On august ioth a Chinese fashion blogger, "Stylist Zoe", invited her 7.4m followers to take an online poll, asking whether they would wear freshly cooked shrimp as earrings. A mere 1,300 voted. Two days later, however, Zoe hit the jackpot. Over a million neti-zens responded to her poll, posted on Weibo, the country's largest microblog platform, asking what followers think of foreign brands that "insult China". Her timing was impeccable. Her survey surfed waves of patriotic indignation crashing over the Chinese internet, heightened by puffs of windy outrage in the state media.