Sustaining Plant-Based Momentum: A Cautionary Tale

摘要

Beyond Meat’s Beyond Sausage was the 10th best-selling new U.S. food/beverage in 2020, with $53 million in year-one sales; 36 of the top 100 products had plant-based attributes, 22 were vegan, per IRI’s 2021 New Product Pacesetters.