RESEARCH ON THE INTEGRATED DEVELOPMENTSTRATEGY OF SPORTS EVENTS AND ECO-TOURISMINDUSTRY UNDER RURAL ECOLOGICAL ENVIRONMENTPROTECTION

摘要

The concept of ecological environment protec- tion has been widely recognized by people. Good ecological environment is the most important part of building rural ecosystem, especially beneficial to people to carry out daily physical exercises. At pre- sent, people's pursuit of tourism has gradually devel- oped into experiential tourism, and sports tourismhas gradually become a new direction ofeco-tourismdevelopment. Research on the integration of sports events and eco-tourism industry can promote the healthy development of eco-tourism industry. Firstly, this paper analvzes the current situation of eco-tour- ism industry, including brand image and popularity, discusses the dilemma of eco-tourism industry de- velopment, puts forward some strategic suggestions to promote the development of eco-tourism industry, and introduces participatory sports events eco-tour- ism development model and RMP analysis model, so as to promote the integration development of sports events and eco-tourism industry. The results show that: the integration of sports events and eco-tourism is an inevitable trend to promote the development of local ecological economy, which not only makes the growth rate of tourist arrivals reach 23%, but also improves the satisfaction of tourists' experience and brings great significance to the development of eco- tourism. Finally, the research can create a good real-istic foundation for the construction of rural ecosys- tem.