STUDY ON EVALUATION MODEL OF ECOTOURISM RESOURCES IN SMALL TOWNS BASED ON ECOLOGICAL THEORY

摘要

Analytic hierarchy process(AHP)model was used to build the evaluation of ecotourism in accord-ance with the characteristic of small towns. By con-structing judgment matrix and combining with in-vestigation results of experts, specific index evalua-tion and factor values are determined. The results show that based on the AHP theory and considering 4 aspects: construction conditions of special small towns, ecological and environmental conditions, ecotourism resources endowment and development conditions and tourism capacity. In addition,16 fac-tor evaluations were selected, evaluation model of ecotourism resources are built and each evaluation index value was confirmed by adopting expert's ad-vice. The model in this research is pertinent, typical and worth popularizing and applying.