A Study on the Promotion of Rural Cultural Value from the Perspective of Integration of Culture and Tourism: A Case Study of Xufu Cultural Village

摘要

The integration of culture and tourism is a major trend in the development of culture and tourism. The development and utilization of cultural products is the key and important support to extend the tourism industry chain and enhance tourists’ sense of experience and satisfaction. From the perspective of integration of culture and tourism and promotion of cultural value, this paper aims at the current situation of insufficient cultural connotation, inadequate display and low recognition of Xufu, and reconstructs and reproduces the culture from four dimensions: cultural experience, function, industry and symbol.