Research on the channels for creation and development of high-quality “green manufacturing” brands — a case study of Xiamen

摘要

as the manufacturing industry gains momentum around the world, the conflicts between its rapid development and the accompanying consumption of materials, discharge of wastes and ecological impacts spiral. Governments around the world have explored measures and made achievements in alleviating the dual pressures from economic growth and environmental degradation. As for the overall trend of the manufacturing industry, creating and developing “green manufacturing” brands is the only way for the manufacturing industry to achieve further development. It is of great significance to design guidelines for green manufacturing from the angle of branding, the green notion provides more profundity and the soul to brands, ensuring sustainable development of brands. The development of green brands in Xiamen has adopted a global vision and related to the local realities, which would provide lessons for high-quality development of green manufacturing brands in other places.