Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory

摘要

With the development of Internet technology and the popularization of mobile intelligent terminals, mobile short video has developed rapidly in recent years. In particular, short video platforms represented by Tiktok and Kuaishou have penetrated into People's Daily life, while short video platforms such as Tiktok and Kuaishou have gradually become important carriers for People's Daily sharing and social communication. In the era of mobile Internet, scene, as a new entrance, is reshaping the intelligent connection between platform, users and diversified content services. The five elements of scene have become the core driving force, prompting us to enter a scene development era soon. As a major branch of Tiktok short videos, rural short videos construct scenes of rural life, display diversified features of rural scenes through immersive experience and sensory interactive experience, arouse people's memories of the countryside, win the audience's affection, and realize the spread of rural culture in the way of scene. Therefore, based on the scene theory, this paper analyzes the scene construction of Tiktok rural short videos and studies its value. By reflecting on the problems in the development of Tiktok rural short videos, it provides constructive thinking for its development and has certain significance for the future construction of rural short videos.