Analysis Factors Affecting Investment Decisions of Freshwater Lobster Commodity Products (LAT) in Indonesia

摘要

The business opportunity of the Freshwater Lobster cultivation (LAT) in Indonesia plays an important role in the development of business in the field of fisheries. One type of freshwater lobster that is widely cultivated in Indonesia is red claw (Cherax quadricarinatus). The high demand that is not matched by the availability of supply of freshwater red claw lobster which is known to be easy and fast, causes the slow development of lobster activists compared to the large market share both at home and abroad. Therefore we need a strategy, steps, and analysis related to what factors make community interest in making investment decisions in the field of LAT cultivation. Factor analysis modeling involves the factors of digital marketing, financial literacy, income, and profitability, and investment decisions along with variable indicators in an SEM analysis model using CFA (Confirmatory Factor Analysis). The results showed that the profitability factor or the level of profit to be obtained with a loading factor of 0.74 with the main indicator that is the ratio of return on capital (P1) of 1.00..