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首页> 外文期刊>Journal of Tourism, Hospitality and Sports >Assessing Service Quality and Customer Satisfaction in Ghana’s Hotel Industry: A Case Study of Engineering Guest House – KNUST
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Assessing Service Quality and Customer Satisfaction in Ghana’s Hotel Industry: A Case Study of Engineering Guest House – KNUST

机译:加纳酒店业评估服务质量和客户满意度:以工程宾馆为例

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Background: It has been generally observed that service quality plays a very instrumental role in customer satisfaction. This study therefore, examined the impact of service quality on customer satisfaction in Ghana’s hotel industry, with Engineering Guest House (EGH) of Kwame Nkrumah University of Science and Technology (KNUST). Methods: In pursuit of the stated objective, descriptive cross-sectional survey was adopted as the research design for this study. Data was sourced from both primary and secondary sources. Structured questionnaires which was the main research instrument was used to elicit information from the participants which comprised mainly of customers of EGH-KNUST who have been patronizing the services of the said entity over 2 years. ANOVA and t-statistics were used to test the hypothesis while regression analysis was used to analyzed the data. Results: The findings showed an R 2 value of 0.762 which reveals that service quality (using the SERVQUAL components) accounted for 76.2% of the variation in customer satisfaction. The f-statistics of 32.318 reveals that the model is statistically significant at 0.05 significant level. Conclusion: It was concluded that there was a significant relationship between service quality and customer satisfaction at EGH-KNUST, hence the guest house should continue to investigate precisely what guests want and develop innovative ways to meeting guests’ expectation.
机译:背景:通常观察到,服务质量在客户满意度方面发挥着非常有限的作用。因此,本研究审查了服务质量对加纳酒店业的客户满意度的影响,工程宾馆(EGH)Kwame Nkrumah科技大学(剑座)。方法:追求陈述的目标,采用了描述性横截面调查作为本研究的研究设计。数据来自主要和次要来源。作为主要研究仪器的结构化问卷旨在引出来自参与者的信息,这些参与者主要包括Egh-vshust的客户,他们一直在2年超过2年的服务的服务。 ANOVA和T统计用于测试假设,而回归分析用于分析数据。结果:调查结果显示了0.762的R 2值,其中显示服务质量(使用ServQual成分)占客户满意度变化的76.2%。 32.318的F统计表明,该模型在统计学上具有0.05的显着性。结论:得出结论是,在耐久展领之间,服务质量与客户满意度之间存在重大关系,因此宾馆应继续恰到好检,以旨在为客人达到嘉宾期望的创新方式进行调查。

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