The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area

摘要

The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has a major impact on the cultivation of applied undergraduate marketing talents. The target of this paper is for marketing talents with new media marketing application capabilities. Research explores the existing problems of the current model from different perspectives such as the distribution of existing universities, curriculum, teacher structure, teaching mode... and so on. Focusing on the strategic positioning of the Bay Area to create a vibrant world-class urban agglomeration, in-depth cooperation between the Mainland and Hong Kong and Macao. The new model of applied undergraduate marketing talent training should be dedicated to building a marketing curriculum system that matches the new industrial capabilities of the Bay Area. "Institute + new industry + marketing" "integrated practice teaching base for production, teaching and research, the model for promoting innovative practice in competitions", and the cooperation between Guangdong, Hong Kong and Macao colleges and universities to explore a teaching model for running schools. The talents cultivated in the Guangdong-Hong Kong-Macao Greater Bay Area should have our own characteristics, which are: international, digital, and innovative talents. Thus, colleges and universities in this district should create such talents to sprout and thrive here. And we also want to build an international platform in the Greater Bay Area to attract talents from all over the world to work here.