RESEARCH ON ENTERPRISE FINANCIAL MANAGEMENT INNOVATION UNDER THE BACKGROUND OF BIG DATA PLATFORM — BASED ON THE PERSPECTIVE OF ECOLOGY

摘要

The total number of SMEs in China accounts for more than 99% of the total number of enterprises in the country.How to change the cost-promoting and extensive SME development model is a strategic issue related to the comprehensive,coordinated and sustainable development of the economy and society.The use of modern ecological technology to transform and reorganize the economic structure of SMEs and the realization of the virtuous circle and sustainable development of the large ecosystem have important theoretical and practical significance for promoting the comprehensive,coordinated and sustainable development of China's economy and society.This paper studies the financial management of enterprises through literature induction,model construction,and case studies.The research results show that long-term development can only be achieved through the operation of an ecological management mechanism,promote economic and social benefits with ecological benefits,and finally achieve economic development; the research results are important for the full implementation of corporate ecological management,saving resources and capital,protecting the environment,and achieving economic development.The coordinated and sustainable development of society plays a certain role in promoting.