Comparing to larger businesses, SMEs face more barriers in their marketing operations since they have a lower amount offinancial resources and assets. But the emergence of social media platforms has provided many chances for them toovercome these barriers by enabling them to do marketing and promotion activities. Although these social media channelsare easy to access by each of their users, awareness, perceptions, capabilities of SMEs might differ when using theseplatforms. In this regard, this research aims to analyze and find out whether social media usage differs among SMEsregarding their age and size. In parallel with this purpose, the researchers used an online questionnaire to collect data from454 Czech SMEs. These SMEs were selected by applying a random sampling method and then an online questionnaire wasdirected to the respondents who were owners and managers of these enterprises. To analyze the data, the researchersperformed an Independent T-test in SPSS statistical program. According to the results, social media usage does not differbetween smaller-larger and younger-older SMEs. The reasons for these similarities among SMEs might stem from theindustry that they operate, the cost of social media usage, and the age of younger firms’ executives. Nonexistence of thedifferences among analyzed Czech SMEs makes this paper differ from other studies. Some policy implementations are alsooffered by the researchers to increase awareness, skills, and usage of social media platforms by SMEs.
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