The Influence of Contemporary College Students' Makeup Behavior on Subjective Well-Being: The Intermediary Role of Appearance Anxiety

摘要

Objective: To explore the influence of contemporary college students' makeup behavior on subjective well-being. The intermediary role of appearance anxiety. Method: A survey of 344 college students was conducted using the appearance anxiety scale, makeup behavior questionnaire, and subjective well-being scale. Results: Make-up behavior, appearance anxiety, and subjective well-being were positively related, the more anxious people are about appearance, the more frequent the makeup behavior, and the higher the subjective well-being, subjective well-being is enhanced after the completion of Make-up behavior, but because of the expectation of being praised by the outside world and causing another nature of appearance anxiety. Conclusion: Make-up behavior, appearance anxiety, and subjective well-being are positively correlated, that is, the higher the degree of anxiety about appearance, the more frequent make-up behavior, the higher the requirements. The increase in make-up behavior will lead to more appearance anxiety, but this anxiety can improve subjective well-being may be due to a higher level of social comparison. In other words, when individuals expect to be praised or appreciated by the outside world, they will be more alert to their appearance, which may lead to another nature of appearance anxiety, when their appearance is recognized or better than the previous level of appearance. That is, benefit from make-up behavior, resulting in happiness.