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>Raising awareness of antimicrobial resistance: comment on ‘Reducing expectations for antibiotics in primary care: a randomised experiment to test the response to fear based messages about antimicrobial resistance’
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Raising awareness of antimicrobial resistance: comment on ‘Reducing expectations for antibiotics in primary care: a randomised experiment to test the response to fear based messages about antimicrobial resistance’
Antimicrobial resistance (AMR) is one of the greatest healthcare threats worldwide, with the number of deaths globally attributable to AMR estimated to reach 10 million per year by 2050 unless action is taken [1]. The World Health Organization published a global action plan on AMR in 2015 and called on member states to create their own action plan to tackle AMR in each country or region [2]. The first objective of the global action plan is to ‘improve awareness and understanding of antimicrobial resistance through effective communication, education and training’. A massive global public awareness campaign is thus needed to ensure proper use of antibiotics.
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