The Influence of Product Quality, Word of Mouth, and Location on Consumer Purchase Interest

摘要

Purpose: Therefore this study is intended to analyze whether product quality, word of mouth, and location can influence consumers buying interest to buy UKM productDesign/methodology/approach: This research is quantitative studyFindings: The result showed that the three hypotheses proposed had a significant and supported.Research limitations/implications: This research is quantitative study with a sample of 190 respondentS IN wedoro VillagePractical implications: The result showed that the three hypotheses proposed had a significant and supported.Paper type: This paper can be categorized as case study paper