Dynamics of family buying decision and mediation of conflict resolution

摘要

This study aims at developing a comprehensive theoretical framework for dynamics of family buying decision (FBD) based with mediation of conflict resolution. The basic purpose is to build a conceptual model including the spousal involvement in family purchase decision and their conflict that arise in decision which lead to either joint or autonomous decision and finally arriving at a final decision with the help of conflict resolution strategies. Based on the theoretical evidences, it was concluded that the main factors influencing the family buying decision about purchasing household durable goods is spouses’ involvement in the family buying decision making process. While in buying decision there is a mediating role of conflict resolution strategies which influence the family member involvement and ultimately the family buying decision.